What makes a brochure interactive? And, what makes an interactive brochure “innovative”? One significant characteristic of an interactive brochure is the ability to allow interaction between the reader and the brand or product through clicking a link found on the publication. The innovation factor is more subjective but we’ve listed some examples below, made by our customers. We think they are pretty innovative!
Click on any of the images below to open full publications in a new window
MEAD JOHNSON – ENFAMIL
Mead Johnson created this interactive, online brochure on Readz for their baby formula product, Enfamil. Showcasing a solid layout with beautiful full-screen images and balanced image-to-text ratio, Mead Johnson also incorporated video and CTAs to fully maximize the opportunities of being an online publication.
SUNBRITE TV - Best Outdoor TV
SunBrite TV is an outdoor television manufacturer. In addition to the built-in swipe navigation that comes with every project created on the Readz platform, SunBrite TV added a playful table of contents made of clickable images. One of the great interactive features of this online brochure is the call-to-action on each page that leads directly to an external page where you can purchase the product you just viewed.
TOTAL WINDOW - TiLT
Similar to SunBrite TV, TiLT by Total Window, really capitalizes on the platform’s ability to create interactive brochures. Each page of this publication includes several CTA’s, including one that leads you directly to the specific product page (accessed through an external link). Including interactive features like this have been proven to increase conversions dramatically.
VERIZON - Commerce Solution
Edgecast, a division of Verizon, built this brochure to present their end-to-end commerce solution. In addition to images and video, the brochure features sleek graphics that offset text throughout the publication. Each page also includes a contact link.
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