OK, you’ve successfully created a beautiful, interactive content experience using Readz. Now, what should you do next?
We suggest taking the time to add your Readz offering to your Google Analytics account. Immediately this will give you a host of consumer insights, including data on the number of visitors and traffic referral sources.
Beyond these basic facts, integrating Google Analytics with Readz will also allow you to do more in-depth analysis, including diving into visitor flow, retention, and conversion.
So, how do you add Readz to your Google Analytics account? Here is a step-by-step guide:
Step 1. Set Up Readz as a New Account in Google Analytics
You should begin by creating a new Readz account (basically a folder) within your analytics to house all your offerings.
You can do this by going to Admin -> Account -> Create New Account
From here select “Website”, and create a name for your account (we suggest something like “Readz Web Apps” so you can easily keep track).
Also, enter a name for your initial Readz offering.
Next, click “Get tracking ID.”
After accepting the many terms of service, you should be given a tracking code (the letters “UA” followed by numbers and dashes).
Step 2. Add the Tracking ID to the Readz Settings
Now, go into your Readz app and add the tracking code under “Settings.”
Go to your publication’s preferences. Under “Linked Accounts” paste your Google Analytics code.
Sometimes a property will show up immediately in Google Analytics after you add the tracking code, but often it takes time (from a few hours to a day or two).
Eventually, you should see both your Readz folder (the account) and your first offering (the property) on the homepage of your Google Analytics account.
In the future, as you create more Readz offerings, you should add them as properties within the already existing account (“Readz Web Apps”).
To do this, go to Admin -> pick the account (“Read Web Apps) -> Property -> Create New Property.
From here you can follow the same steps outlined above to get a tracking ID for the new property. Again, it should show up in your Google Analytics dashboard under the overarching account (“Readz Web Apps” in this case).
If you have any issues along the way, the Google Analytics Help Center has a number of step-by-step guides, including good overview of the differences between accounts, properties, and users. For those who prefer to learn visually, Google Analytics also has an excellent YouTube channel chock-full of explainer videos.
Tweet this: A step-by-step guide on how to add Readz to your Google Analytics account.
Tweet this: Integrating Google Analytics with Readz will give you a host of consumer insights.
Tweet this: Integrating Google Analytics with Readz will allow you to do more in-depth analysis.