Building your brand story is not so different from building your own custom burger. With the rise in popularity of the “burger bar” over the last few years (and my love of a great burger), I started to realize the similarities.
The most common response I get when I talk about brand storytelling is panic:
“I don’t have a story!”
“Why do I need a brand story?”
“How do I create my brand story?”
Those reactions made me want to find a way to make building your brand story fun and not daunting. So, we created this infographic to show how building your brand story is not only easier than you thought, but fun too.
Click on the image for a larger view
Brand Storytelling is vital to the success of your brand because of the connection-building power that it contains. Powerful connections = loyalty and trust, two things you cannot buy but have everything to do with the livelihood of your brand and your ROI. To learn more, click here.
Tweet this: We created this infographic to show how building your #brandstory is not only easier than you thought, but fun too.
Tweet this: Yum. #BrandStorytelling: burger-style! [infographic]
Tweet this: What does a “burger bar” have to do with my #BrandStorytelling? [infographic]