Can Infographics Work Well as a Content Marketing Strategy on Mobile?

Can Infographics Work Well as a Content Marketing Strategy on Mobile?

Most people would say that infographics would not work well as a content marketing strategy for mobile device, such as a smart phone or tablet. However, there are some steps you can take to make sure that any infographics on your website are properly optimized for their screen, or make it easy for them to consume either on their phone/tablet or at a later date on another device.

infographic on mobile

Make The Website Responsive

Good, responsive website design can enhance the user’s experience of your website. According to Smart Insights in an article published on HubSpot’s blog, 61% of survey respondents reported that they have a better opinion of brands when they have a good mobile experience. If your website is responsive and automatically resizes to be the best optimized version for each user’s device, it may be possible for the infographics that are on your site will be able to be resized in order to fit the width of the viewer’s device.

This is the easiest way for a user to view an infographic on a smaller screen, when they’re not at their laptop or desktop.

Make it Easy to Share For Later

Whether or not your infographics are responsive and resized correctly on the mobile tablet version of your site, another option that you should be implementing anyway across all versions of your website is to make your infographics easy to share on social media.

This also makes sense because social media is one of the most frequent activities users engage in on their mobile device. A study released by Business Insider shows that 60% of time spent on social media is on a smart phone or tablet.

Consider Breaking Up Images

In addition to having a responsive website, another option is also break up the specific areas of the infographics you want to promote into smaller images, which may help the statistics on the graphic be easier to see on a mobile device, since it has a smaller screen.

Images shared on social media are extremely cost popular and usually get more engagement then text or video posts. For instance, a study by Social Bakers reports that photos make up 93% of the most engaging post on Facebook.

Square images are the easiest to share on Twitter and Facebook, since that is the default shape for the preview screen of the image. Make sure you optimize your images for the specific social network you’ll be posting on, and break up the image post schedule so they’re not being published all at once. In your update, include a link to the full infographic, as well as the text version of this statistic(s) the image focuses on.

 

While all three of the above suggestions are a great way to help infographics succeed on mobile devices, it is possible to use all three strategies to enhance your users’ mobile experience. As mobile use continues to dominate the Internet browsing market, it’s important for companies to optimize all their content in order for it to be best viewed on any device user may have.

 

photo credit: IntelFreePress via photopin cc

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Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence. She enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.