If you’re a creative running a brand publishing campaign, you might be looking for an interesting way to display your work. While the answer is obvious, doing it might be more tricky. So how to make an online portfolio? Here are some marketing tips to help you create a top online portfolio.
1. Narrow Your Scope
No portfolio worth its salt covers everything; it’s impossible, especially as you are adding new work all the time. Career change experts often recommend tailoring your resumes to different jobs. The same advice applies to your portfolio. A good first step is to decide what you want to use it for:
- a tool to enhance your reputation and authority
- an online networking tool
- a tool to win sales
It’s also important to think about who will be looking at your portfolio. The work you share with someone you want to collaborate with might be different to what you share with someone you hope will hire you. And it’s also important to think of your portfolio as a way to attract the kind of work you most want to do rather than simply a showcase for what you have already done.
2. Create Multiple Portfolios
Each online portfolio site and platform has its strengths, so it’s worth creating portfolios on different sites to use the strength of each. Networkers will do will with a portfolio on Behance or Deviant Art. Writers will want to showcase their work on Contently, and designers will probably prefer Krop. And everyone can benefit from creating interest and generating leads via a lookbook portfolio on Readz. The more portfolios you have, the more chances you have to attract the right attention.
3. Get the Design Right
The point of a portfolio is to show off your work and design is a huge part of that. If you are a designer, photographer or visual artist then you will need a visually-focused portfolio that lets your images shine. And if you’re a writer, as well as an eye-catching image, you need a killer first paragraph to encourage web users to read on. Good use of design elements like negative space, white space and easily accessible navigation will complete your online portfolio design.
4. Write Your Story
People looking to hire you will look at dozens, maybe hundreds of portfolios, so give them the information they need by describing your work or any key challenges you solved in short, clear sentences. Think of it as an elevator pitch for each piece included in your portfolio. Get it right and people will contact you for more information.
5. Include a CTA
It’s amazing how many people simply showcase their work without telling people what to do next. Remember, an online portfolio is a marketing tool, so include a call to action to help close the deal. Whether you want people to check out another of your portfolios, visit your site or contact you, giving people a next step makes it more likely that they will complete the desired action. This isn’t a hard sell; it just gives people who look at your portfolio another chance to connect with you. The more they connect, the more likely they are to express an interest in your services.
6. Show Your Personality
When creating your portfolio, don’t be too corporate. People connect best with other people, so put some personality into your online portfolio. Images and text will do part of the job, but if the people viewing your portfolio get a glimpse of the real you the portfolio will be even more effective. Try:
- Making your bio personal.
- Addressing the issues your ideal client will want you to solve.
- Including behind the scenes information about your work.
- Sharing opinions and insights.
- Using humor (but be cautious, as not all jokes translate well).
All of this will give your portfolio that personal touch and will help it stand out from other, less interesting online portfolios.
7. Share Your Online Portfolio
The last step in getting the best from your online portfolio is sharing it. Link to it on your website, in your email signature, submit it to websites and do all you can to get the word out about your work via your social networks and other online outlets. The more people see it, the better it will work for you. While you’re at it, pay attention to any analytics about which items are attracting most attention. That will give you the data you need to start the process all over again and make your online portfolio even better!
Tweet this: Here are some marketing tips to help you create a top online portfolio. @readz
Tweet this: An online portfolio is a marketing tool, so include a call to action to help close the deal. @readz
Tweet this: People connect best with other people, so put some personality into your online portfolio. @readz