If you’ve ever wondered, “Is tablet magazine publishing really worth my time?”, there is a very easy answer to that question: Yes.
Not only can publishing magazines for tablets and mobile simple, fast and effective, but it instantly expands your outreach, audience and business. Every month that you don’t publish on tablets and mobile devices, you are missing out on a growing demographic – U.S. adult readers who want their content, news and information in a fresh fashion.
Fifty percent of U.S. adults now own a smart phone or tablet, according to the Pew Research Center’s Project for Excellence in Journalism and The Economist, and 66 percent of that population gets its news on their favorite device.
By 2016, a whopping 112.5 million U.S. adults—more than one-third of the total population—is expected to own a tablet, according to Forrester Research. If you want your business to grow along with the tablet and mobile market, then the time to start publishing your content for tablets and mobile is now.
The way people learn and gather information is changing—and changing fast.
- As a matter of fact, reading is now a top activity on tablets and mobile devices—including local and national news, entertainment, magazines and more—and many people now report tablets as their preferred form of reading over newspapers and websites, according to OPA Online Publishing Association.
- Even better, people read more and longer when using tablets, making your content stickier than ever. The Telegraph, a London-based newspaper, recently reported that users of its iPad app spent an average of 20 minutes online and viewed 41 pages, an eight-fold improvement over their website-only users.
- If more than three-quarters of print subscribers are considering a change to online, as surveyed by Pew Research Center’s Project for Excellence in Journalism and The Economist, then that means 100 percent of businesses should be, too.
If your business is still waffling over moving marketing content to tablets and mobile, then consider this: Tablet ownership skyrocketed 177 percent in 2012 alone, while smart phone usage continued to increase by nearly 30 percent, according to Deloitte’s “State of the Media Democracy” report.
Further, smart devices are expected to grow an incredible 174 percent from 2012-2017, as reported by IDC’s “Worldwide Quarterly Smart Connected Device Tracker” survey, giving your business and brand a big, broad and interested audience for your products, services and businesses.
Simply put, tablet magazine publishing can instantly expand your business, sales and success tomorrow, and it is worth every minute your company will spend mobilizing your marketing content.
You can also access our presentation on this topic on slideshare !