There’s No Such Thing As Responsive Content

Content needs to be multiplatform, but does every platform need to have the same content? Is there such a thing as responsive content? Readz CEO Bart De Pelsmaeker lobbies for a platform-agnostic reading experience.

An example of a . Image via “top tasks” principle dictates that only the most important tasks and features should appear on mobile devices.
Image via

I had a conversation with a publisher not long ago about mobile publishing and we revisited the old topic of whether or not the content you publish on mobile devices should be the same for tablets, web and print platforms. He believed the content had to be different.
I disagree.
Many publishers believe that different devices should offer different content for several reasons.

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