Fast Online Content Delivery Is Crucial For Marketers
Since it’s 2014 and broadband’s all the rage, no one wants to wait for their online content. Users are in the habit of getting content as fast as possible, which means websites and webpages that load speedily. Anything less than that is just inviting a frustrating user experience that will result in fewer site visitors.
Tweet this: No one wants to wait for their online content.
At Readz, we’re always emphasizing the extremely vital importance of speed in online content delivery. We can’t reliably ensure that our users and readers get speedy content delivery without the help of some very practical tools, though. In fact, you can say these tools are lifesavers.
Without further ado, here are the best tools we use for fast online content delivery.
Google PageSpeed 
Google PageSpeed is actually a bunch of different tools that are dedicated to analyzing and optimizing your website to achieve the best performance that it can. The faster the content on a page loads, the likelier your site visitors are to feel engaged, be retained and then ultimately convert, which is the biggest goal on any page.
This tool is divided into the analytics and optimization categories. The analysis tools let you see how fast (or slow) your page is, install browser extensions to obtain suggestions on how to better page speed, and utilize Insights API, which is integral to webpage optimization. The optimization tools are based on the actual PageSpeed service that empowers you to make your page speed remarkably faster for your users (you even get to test how much quicker pages will load).
HubSpot Marketing Grader 
HubSpot’s Marketing Grader doesn’t just evaluate your site to see if it’s fast enough to market your business by getting content to your site visitors efficiently. This tool also checks a number of crucial and diverse factors that are related to site usability. It actually evaluates elements like:
your entire site performance
how well your social media activity is doing
how responsive the site is to mobile users
your blogging activity
your email marketing efforts
your lead nurturing efforts
analytics in general
Of course, a sophisticated tool like this isn’t going to just leave you hanging after it identifies all the factors you could be improving to increase both speed and usability on your site. HubSpot’s Marketing Grader also details the actionable steps you should implement to improve site performance and what your biggest priorities ought to be. In short, it covers practically all the bases.
Quicksprout’s Site Analyzer 
Recently, Quicksprout released a free site analyzer tool that reveals not only a site’s speed, but also important factors about its usability. This particular tool gets right into the details about the speed of your site and its pages, giving it an overall SEO and speed score right off the bat in a matter of just seconds. While this tool makes a priority of speed analysis, it also delves into other important site analytics.
Quicksprout will give you conversion-boosting recommendations (vital elements should go above the fold, for example), the impact of social-media sharing on your site, and even a handy analysis of your competitors’ site speeds and performance.
Yahoo YSlow 
This speed-improvement tool from Yahoo looks at your web pages and then provides helpful suggestions on how you can better their performance. YSlow is an add-on that can be installed on Firefox, Chrome, Safari and Opera.
The tool will grade your webpages for optimization, make a summary of the page’s components, show vital page statistics and put you in touch with other tools (like Smush.it and JSLint) for further analysis.
YSlow makes its recommendations based on its own 34 rules of high-performing webpages. Yahoo’s engineers have picked them out based on how they affect the performance of webpages. While there are 34 rules in all, though, YSlow’s webpage analysis is only based on the 23 that are testable.
Because of the detailed analysis of Pingdom, it helps designers and developers understand what on a page is too slow, is too big (which affects speed) and violates optimization best practices. The good thing about Pingdom is that all of its tests are done with real browsers, so its results exactly mirror the end-user experience.
Speed Is Crucial to Site Performance
To repel site visitors, just ensure that your site is so slow that it takes forever to load. Nothing will turn them away faster than that.
Tweet this: These tools will make sure, however, that you can turn your site around from a slow slog to an efficiently optimized machine that will be a true joy for any site visitor to navigate and read.
These days, if your site isn’t optimized the way it should be, you’ll lose site visitors to your competitors, who will definitely ensure that their sites are as fast as can be. Many of these speed tools are meant to be used by beginners and experts alike.
 Yahoo YSlow