If you’re looking to prepare your business to take advantage of the mobile market then creating a responsive, mobile friendly website is a great option. You’ve already seen the stats about the number of mobile devices there are (hint: it’s more than there are people), and how people are using them (pretty much all through the day, every day). We’ve become a world of multi-screeners and mobile device screens are among the most important. To get your audience’s attention – and keep it – you need to make sure your website works well on mobile devices. A mobile friendly website is an easy fix.
Believe it or not, Google research shows that 96% of consumers have found sites that weren’t optimized for mobile. It’s a big challenge, but a huge opportunity if you fix your site. That same report shows that:
- 75% of consumers want the sites they visit to be mobile-friendly
- 67% of consumers are more likely to buy if it is
- 50% of consumers will visit your site less if it isn’t mobile-friendly
- a poor experience when trying to browse your site on a mobile device can hurt your company’s reputation.
The hard truth is that many current websites offer a terrible user experience (UX) for mobile device users. There’s nothing worse than checking out a business on your smart phone or tablet and being unable to navigate the site, access content or complete a purchase.
Implementing a responsive, mobile friendly website addresses many of those issues, and it prevents web users from being distracted when trying to read your content. That’s why so many high volume, content-rich websites have moved to designs that work well on mobile devices. Check out Mashable, Forbes, Time and others – these are just a few examples.
If you’re moving to responsive website design, the ultimate goal is to ensure that whether users are on your full website or on a mobile site they have a consistent user experience. The examples listed above highlight a key feature of responsive websites: they make it easy for readers to access your content, while keeping other features out of the way unless they are needed.
So if you are browsing on a desktop PC or large tablet, navigation might be at the top of the site, while on a smaller tablet or smart phone, the navigation menu might be hidden till you need it or just stay in one place so you can always reach it. And the content will always be visible at the optimal size for the reader’s screen.
In addition to giving mobile users what they want, responsive web design offers many advantages for your business.
For a start, you don’t have to invest in a mobile site. Instead, you can have one site for all needs.
And there are SEO benefits too, which is why Google recommends responsive websites. Google says sites should use one set of URLs and the same HTML content, changing how it appears on each device with CSS. Doing this means you will get the maximum benefit when users link to your content and share URLs. In other words, it prevents fragmentation and allows you to get the most from your content marketing efforts.
A responsive website also prevents issues with redirection and page load speed, something that will become increasingly important over the next year. Google wants mobile sites to load under one second.
Sure, you could use different URLs or a separate mobile site but why would you go against Google’s recommendation? Having a single site also makes analytics tracking much easier which is a big plus when you’re doing mobile content marketing.
Not only is responsive design a cost-effective way of delivering a mobile friendly user experience but it also helps with conversions and sales because users can easily access information. An article on GetElastic highlights a 20% increase in conversions when Walmart Canada shifted to a responsive website design. This shows that a better user experience leads to better business.
Mobile friendly websites are also a great way to deliver your content to users. The easier you make it for them to access it the more traction you are likely to get from your content marketing strategy. And while you’re at it, why not make the content itself mobile friendly via a webb ap platform? That will give you the best of both worlds.
If you haven’t changed your site design in a while, now’s the time – and we recommend that you think mobile first. If your site works well on a small screen, a little bit of coding will soon make it work on a larger one.